CUSTOM BRAND + WEB DESIGN
FOR SMALL BUSINESSES WITH
HUGE HEARTS.
willow weberWELCOME TO MY LITTLE CORNER OF THE
INTERNET —
Where we believe that the businesses who change the world always start small, scrappy, and deserving of branding materials that are as extraordinary as what they’re building.
LOGO + BRANDING
Your brand’s visual identity— designed to feel so unmistakably like you that you’ll wonder how you existed without it.
MY WHEELHOUSE:
STRATEGY + SYSTEMS
The thinking before the doing. Designing a flow for your business that alleviates headaches and leaves you more time to do the thing you do.
WEB + DIGITAL
Your most charming salesperson, most organized receptionist, and most eloquent storyteller— all in one beautiful, online package.
PRINT + PACKAGING
The things your audience takes home or gazes at, designed to feel the same way as the actual product or service you’re selling.
These things I do? They work best together. You can order them a la carte, but the real magic is in the full package.
ABOUT WILLOW
Hello!I didn’t get my start in this business with a five-year plan and LLC paperwork. It began with a pattern:
After three years of freelancing across an eclectic range of industries— from candle companies to junk hauling businesses— one thing kept showing up: The most passionate, hardest-working, most genuinely wonderful business owners were almost always the ones whose brands didn’t do them justice. Their product was incredible. The customer experience was memorable. But the logo was made in a panic, the website was actively trying not to work, and the messaging was working so hard to go viral that it forgot to sound human.
The problem has never been talent. It was never lack of ambition or lack of a dream. It was the groundwork. The deep, foundational, not-always-glamorous work of figuring out what the brands story actually is, and then building an identity that shows it.
So that became the mission! I started my business for the small businesses doing beautiful, meaningful, honest work. The CPG brands, service providers, local shops and dreamers-turned-doers. I bring the strategy, direction, design and genuine rolled-up-sleeves kind of care it takes to build brands that not only look good, but feel right.
Chances are, if you’re reading this, you and I would click.