What even is
Branding?
It can be a confusing world out here in branding land. Theres a vocabulary involved, and a variety of ways to describe the different aspects of branding.
Here’s a quick guide to give you clarity on what each term means and how you can implement it within your business.
A Small Vocabulary Lesson:
Branding:
The core principles you value as a business that every effort of your business is rooted in.
A set of visual assets used consistently to convey the heart of your business; often referring to logos, color palettes, and fonts.
Brand Values:
A comprehensive plan outlining specific tactics to relate to your target audience. It aligns with the business’ operational objectives and values.